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Liberty

Spend an afternoon shopping in one of London's most fashionable stores.

The Georgian House Hotel is a great place to stay if you are planning to shop at Liberty's. This famous department store is based on Regent Street and is easy to reach by bus or underground.
Liberty

Liberty and Co.

Arthur Lasenby Liberty was born in Chesham, Buckinghamshire in 1843. He was employed at Messrs Farmer and Rogers in Regent Street in 1862, the year of the International Exhibition at Kensington in London.

With a £2000 loan from his future father-in-law, Arthur Liberty took on the lease of half a shop at 218a Regent Street directly opposite Farmers and Rogers. Liberty could only afford to employ a young girl of 16 and a Japanese boy. But on the day of opening William Judd a colleague of Liberty from Farmers and Rogers decided to follow him in his new venture. The shop opened in 1875 selling ornaments, fabric and objets d'art from Japan and the East. Within eighteen months Liberty had repaid the loan and acquired the second half of 218 Regent Street.

Even in the early days Liberty realised there was a deterioration of the fine quality of goods of Japan, and began to source elsewhere around the world, Java, India, Indochina and Persia. Eastern fabrics were becoming too delicate to be used by dressmakers and furnishers, and therefore Liberty looked to English dyers and manufacturers to experiment in the production Eastern style fabrics. Liberty wanted to give the ordinary person the chance to buy beautiful things.

Liberty, the store, became the most fashionable place to shop in London and the fabrics were used for both clothing and furnishings.

In 1975 Liberty celebrated its centenary. This was heralded by a major exhibition at the Victoria and Albert Museum, next door to the site where Arthur Lasenby Liberty first became fascinated by the Orient (now the Natural History Museum). The exhibition included many of the fine objects that he had first sold in the store. Running concurrently, areas in the Regent Street store showed the achievements of Liberty and his for craftsmanship.

Liberty, is still a major force within retailers in London. It differentiates itself by showing initiative and innovation in its products and marketing.

Liberty is at the cutting edge of fashion with its sponsorship of new designers. The in-house collection reflects the inspiration that London has to offer to the world. Liberty is still innovative, still seeking and using the best designers of today whilst maintaining its depth of history. Liberty continues to be forward thinking and at the forefront of design, setting trends rather than following them. The ethos of Arthur Lasenby Liberty still applies, Liberty is its own style.

An experienced style consultant will offer you individual advice on your wardrobe. After this you can join them for a walk of the store or relax and take refreshments while a selection is made for you from our wide range of men's and ladies designer collections.

Liberty offers personal shopping as a complimentary service with no obligation to buy. If you ever decide to visit London, do not miss the opportunity to visit Liberty.

For more information visit: www.liberty.co.uk

Georgian House Hotel is ideally situated in a very central location, so visiting sights all over London is quick and easy. Why not book Georgian House Hotel when you plan to shop at Liberty's? You can book online or email to make a reservation at reception@georgianhousehotel.co.uk, or telephone on 0044(0)207 834 1438